Even though the Pandemic gives a heavy crash to the business of lots of wholesale in the industry, HYB not only signed their new distributors but also gratefully witness the increase of sales with their distributor in Saudi Arabia.
According to Mr. Sharaf, the General Manager of AATC (distributor of HYB in Saudi Arabia)“ HYB is already a brand with great popularity in Saudi since we entered the market with the full range of toner and parts for use in Canon, Kyocera Mita , Ricoh and other relevant O.E.M brands. We had a more conservative order forecast initially due to the COVID-19. But the fact turned out to be that our stock of HYB copier toner finished earlier than expected and we had to order another container urgently to fill up the new built warehouse we just opened in AlHawari Street, AlMalaz, where we expanded only for HYB products.”
Saudi Arabia has spent more than $57 billion on initiatives designed to mitigate the impact of the ongoing Covid-19 pandemic, according to the state-run Saudi Press Agency (SPA).
In a statement, the SPA said that the money was spent on 142 separate initiatives, which have included support both the private and public sector, as well as wage protection measures, the suspension of a number of labour-related fines and the collection of customs duties on imports. Over 650,000 people have directly benefitted from the measures, according to the kingdom’s Ministry of Finance.
Banks were also instructed to delay repayment of loans for Saudi employees for three months, with no additional charges incurred.The measures government has taken has minimized the loss caused to small, medium local business and help to recover from the season they lost due to COVID-19.
The demand of reliable consumables and spare parts from the dealers are reflecting that most of the customers in Saudi Arabia are choosing quality products like HYB toner as their solution to avoid extra services and on-site repairs of technicians, which is risky for this period.