HYB emphasized Global Brand Building strategy
In the 2020 ceremony for the RT Global Industry Awards – held during RemaxWorld Expo in Zhuhai, HK HAOYINBAO GROUP CO., LTD (hereinafter HYB Toner) was awarded “Global Brand”.
There were 14 judges from Asia, America, Africa, Europe and Oceania worked independently to finalize the awards and HYB is honored to win the Global Brand Award, standing out of 1000+ of nominations in the industry.
HYB has been a faithful “brand builder” since 2002 even though it’s a manufacturer-base company. Since when most of the manufacturers focus on private-labeling business for their customers, HYB registered their brands and started to market their products with own brand “HaoYinBao” (which means “Great Copying Treasures” in Chinese)
Since 2009, HYB has entered the Global market and started to supply directly production of their own to International buyers. Ever since then on, the company registered their trademarks HYB ®, HYB-Toner ® which stands for High Yield and Beneficial Toner for the Users. With the higher standard being launched into their production, HYB started to supply product to leading companies under their trademarks and the company also registered their own patents as part of design on their packing.
From then on, HYB brands are presented together with color boxes printed with K, C, M and Y cubic and until now the design is very popular in the market to the extent that it even was counterfeit by other suppliers in the Industry.
The brand building progress of HYB has come to historical moment in 2013 because their trademark Zeus (powerful) Toner was born and registered by the company. Zeus Toner is a series of special line HYB launched to meet the demand in the market who are asking for quality equivalent to the O.E.M. and only premium raw material used to configure the products. The brand is marketed as “legendary” products that bring revolution in the daily usage of office supplies. From then on the distributors to resell products with HYB trademarks increase constantly.
ZIKOM® is a cyber and digital brand which used to belong to an Original Manufacturer with products of Konica engines. The company exited the industry and HYB registered this brand to integrate all the products with technological design for this brand. Spare parts, components and remanufactured copiers products are integrated into the catalogue of ZIKOM.
Nowadays, there are 38 distributors of HYB who are devoting themselves in the sales of products under HYB brands and trademarks with a growing number each year. HYB never stops the brand building status and believe that good policies and marketing supports to distributors will help both HYB and their distributors to reach a higher success. We enjoy seeing our customers to carry the pride from our brands.